Operator Betway has announced a new partnership with German soccer club, FC Schalke 04.
The a few-year deal will see the bookmaker turn into the club’s top quality lover, meaning Betway’s brand will be current throughout the Veltins-Arena for the upcoming 3 seasons.
Betway says the offer highlights its position as a “huge supporter of the largest teams about the planet,” as it adds to its developing portfolio of sports sponsorships.
The company has also brokered partnerships with tennis activities like the Nordea Open and Hamburg Open, which were being declared quite a short while ago.
In addition, it is also the sponsor for football clubs like West Ham United, Deportivo Alaves and RCD Espanyol.
Maik Brodowski, Betway’s Head of Promoting for Germany, reported: “It’s a terrific honour to be partnering with FC Schalke 04, 1 of the most recognised names in German soccer.
“We search ahead to supporting the club and their ambitions to perform their way back again to the Bundesliga.
“In the subsequent decades, the high quality partnership provides Betway with considerable advertising and marketing and marketing rights.”
Alexander Jobst, Schalke’s board member for Internet marketing, Income & Organisation, added: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany.”
Betway was founded in 2006 and operates in a selection of controlled markets.
GI Verdict: The decision to function with Schalke is a shrewd one, offered the club’s rich heritage, as the sponsorship’s charge will very likely be lessen this season – adhering to Schalke’s relegation to 2. Bundesliga (Germany’s 2nd tier).