XB Web Signs Enhanced Deal Extension with the Breeders’ Cup

Racing field content material service provider XB Net secured special phrases in a 3-calendar year agreement extension for the Breeders’ Cup Globe Championship to bolster its ongoing partnership with the festival of thoroughbred racing close to the entire world.

Broadcasting and Video-Streaming Rights

The settlement among XB Internet and the Breeders’ Cup includes broadcast and video clip-streaming distribution rights from the 14 Championship races scheduled to take spot in November at Del Mar racetrack in California and that includes $31 million in prizes.

“The Breeders’ Cup is happy to prolong and broaden our close collaboration with XB Web to even more broaden the worldwide get to of our entire world-class competition of thoroughbred racing. Athletics admirers and bettors all around the globe can search ahead to even additional coverage of Championship racing from some of the most storied venues in the United States about the coming many years.”

John Keitt, Executive VP and COO, Breeders’ Cup

Covering about 75% of North American racing, XB Net’s content material and end-to-conclusion answer makes certain obtain to some of the most prestigious horse races all over the world, together with Triple Crown events at the Preakness and Belmont Stakes, the Pegasus Earth Cup and the finale at the Breeders’ Cup.

“It’s a privilege to continue functioning in tandem with the Breeders’ Cup group and some of our finest racetracks to improve and increase the returns to North American racing throughout a complicated economic period of time. Securing this very long-term partnership underscores XB Net’s commitment to the activity and our broader position as the major worldwide provider of North American racing.”

Simon Fraser, SVP, Intercontinental, XB Internet

Elevate Equine Wellbeing Bar

This year’s Breeders’ Cup Globe Championship is also expected to introduce substantial improvements in phrases of equine wellbeing and protection expectations by using the most current medicine techniques, testing, and veterinary exams, as effectively as management of accidents and race-floor testing.

“Our fundamental solve is to help the Breeders’ Cup’s initiatives to distribute its horse racing information and wagering on a international scale. We’re confident these put together, complementary endeavours can even more reward horse racing’s customer economic system, each at property and abroad.”

Simon Fraser, SVP, International, XB Web

Making use of stay GPS-monitoring information by way of its partnership with Complete Effectiveness Details (TPD), XB Internet is set to deepen horse racing lover engagement at the Breeders’ Cup this calendar year by tracking all participating equine athletes via their saddle cloths.

XB Web SVP Fraser outlined that North American racing proved to be just one of the few elite sporting activities to maintain its timetable in the course of the period of coronavirus-similar restrictions, preserving substantial-high-quality criteria and knowledge integrity.

“We witnessed document engagement amounts all over previous year’s Breeders’ Cup at Keeneland and anticipate to see that trend prolong at this year’s Del Mar renewal. It is wonderful to see the sport’s worldwide attractiveness surge all through a important period of time.”

Simon Fraser, SVP, Intercontinental, XB Net